About Me

I believe meaningful design begins with understanding how kids move, play, and express themselves, transforming those insights into products that inspire confidence and joy. Over the past 18 years, I’ve helped shape the kidswear landscape, leading the creative vision for Under Armour Kids Sportswear as it evolved from a growing category into a highly successful and globally recognized business.

As a Design Director at Centric Brands, I’ve built and mentored talented teams, launched global collections, and pioneered new ways of working — from integrating generative AI into our creative process to using 3D design to bring ideas to life faster and more sustainably.

I’m passionate about connecting creativity with strategy, fostering collaboration, optimizing work flows, and designing product stories that resonate with both kids and parents alike. I’m driven by the belief that great design connects a brand to kids in ways that build trust, spark joy, and create lifelong brand loyalty.

Testimonials

  • "I'm grateful to have worked with Amy for many years, and almost seven years having her as my direct manager. She is an outstanding manager who not only is a talented designer, but also is very interested in her teams' growth. Amy is an exceptional team player, she always made sure we understood our tasks and consistently went above and beyond to teach our team skills to improve our day to day work and help us grow within our roles. Under her management, we were always able to make deadlines, her ability to juggle multiple projects while still coaching her team and jumping in to help during crunch time really made a huge difference in the success of our team. I have also always admired Amy's communication and presentation skills and her ability to command a room and confidently present designs. Amy's talent as not only a designer, but a great manager made her a valuable member to our team."

    - Julie Keshvadi, Sr Designer

  • "Amy is the ideal. Someone that has creativity to spare, knowledge of her market, and is business minded. You can count on her to be trend savvy while staying on top of retail buyer's bottom line. She was adept at running meetings and is a great listener. Amy easily adapts as well. Consumer demands required technology changes. She learned these quicker than others on her team. Rock solid addition to any company."

    - Brett Grossman, Senior Graphic Designer

  • "I have known Amy several years, through our activism work. Amy is excellent at envisioning new concepts and ideas, and has the ability to clearly communicate what needs to be achieved. She delegates well, and is a pleasure to work with. We've worked on several events together, and she never ceases to amaze me with her fresh and innovative ideas. She also has a very high taste level and is well versed in design tools, such as CAD and 3D, which are relevant to not her design work, but the activism and policial organizing work she's passionate about as well."

    - Sondra Mastrelli, Sr Director of Product Technical Services

  • "It’s been inspiring to watch [Amy] nurture the kids sportswear business during this time period, domestically and internationally. Amy brings so much creativity and pride to her work. She’s has a great eye for design and ingenuity. Amy manages multiple lines and businesses with very specific needs. As a director she’s clear, focused and assertive. She strengthens the members of her team with mentorship and understanding. She has high expectations for her team and for all of us as a division. I value having the drive and push to create along side her. I am a better designer and leader working with Amy. We have been able to build a strong team responsible for the majority of our divisions business. "

    - Rebecca Lopez-Howes, Design Director

  • "Working alongside Amy, I have had the opportunity to witness her design talent and deep understanding of the kidwear apparel industry where she manages multiple product lines while hitting all deliverables and milestones. Whether leading her team through multiple projects, category growth, or adapting to market shifts, she consistently delivers growth and innovation. No matter the obstacle, Amy approaches every challenge with confidence and a solutions-oriented mindset. Her ability to balance creativity with practicality is what makes her an invaluable leader to her team."

    - Kamelia Loukipoudis, Design Director